GORO is a digital property investment platform where users can invest in fractional shares of real estate properties such as villas and apartments. The platform makes property investment more accessible through a tokenization system, allowing users to participate with smaller capital.

Currently, GORO only offers villas and apartments. But in Indonesia, boarding houses (kosan) are a highly popular and lucrative property segment — especially in urban centers and university towns. Kosan typically generate steady monthly rental income, making them attractive for small to mid-level investors.

• Investors are looking for affordable entry points with consistent returns.

• Kosan are culturally relevant in Indonesia, with strong demand from students and workers.

• Adding kosan to GORO’s portfolio would diversify investment options and attract new user segments.

Expand GORO’s appeal by introducing kosan as an investment category, increasing user acquisition and engagement from investors seeking smaller, rental-driven opportunities.

• Young professionals seeking affordable, lower-risk property investments.

• Retail investors curious about real estate but hesitant to commit large capital.

• Users familiar with kosan culture who understand its income potential.

How might we design a kosan investment experience in GORO that feels distinct yet consistent with villas and apartments, while highlighting kosan’s unique value (steady rent, affordable entry)?

Design the Kosan investment flow within GORO, focusing on:

• Showcasing kosan properties and their investment potential.

• Highlighting metrics that matter for kosan (e.g., occupancy rate, rental yield, location near campus/office).

• Keeping the experience consistent with existing property types (villas, apartments) but tailored for kosan investors.

• Making it easy for users to compare kosan vs other investment categories.

• Mobile-first design.

• Must stay visually aligned with GORO’s brand (modern, fintech, trustworthy).

• Keep investment risk communication transparent (returns vary by occupancy, management, etc.).

• Avoid overloading the user with financial jargon — clarity first.