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LinkedIn Collaborative Posts: Designing the Co-Authoring Experience
Design how two (or more) professionals can co-author and publish a single LinkedIn post.
Background

LinkedIn has introduced Collaborative Articles (curated by LinkedIn editors and industry experts), but the platform lacks a smooth way for members themselves to co-create original posts. In many cases, professionals want to publish updates, insights, or announcements together—such as a joint research launch, an event recap, or a company milestone.

Context

Today, co-authorship on LinkedIn is often improvised:

  • One person drafts the post, tags the other, and publishes.

  • Or both write separate posts and cross-share. This can feel clunky, lacks transparency in contribution, and doesn’t highlight both voices equally. A co-authoring feature would allow multiple LinkedIn members to draft, edit, and publish a shared post under both of their profiles.

Business Objective
  • Increase content creation frequency by lowering friction for shared announcements.

  • Showcase collaboration and professional relationships directly on the feed.

  • Differentiate LinkedIn as a platform that supports authentic co-creation, not just individual self-promotion.

Target User
  • Primary: Professionals collaborating on joint work (researchers, consultants, co-founders, event organizers).

  • Secondary: Marketing teams and companies that want to highlight partnerships and milestones.

Core Problem

How can LinkedIn enable a simple, fair, and transparent co-authoring experience for two or more members—without overcomplicating the posting flow or creating confusion about ownership and visibility?

Challenge

Design the UI and flow for:

  1. Starting a collaborative post (e.g., inviting a co-author).

  2. Drafting and editing together (consider roles, permissions, version clarity).

  3. Publishing and attribution (how it appears in the feed and on profiles).

  4. Notifications and visibility (who sees it, how co-authors are credited).

Constraints
  • Keep it focused on posts only (not full articles or newsletters).

  • Must feel consistent with LinkedIn’s current posting and feed interactions.

  • Consider mobile-first but adaptable to desktop.

  • Limit scope to 2–3 co-authors max (avoid large-team complexities).


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