Uber’s shared rides (e.g., UberPool, UberX Share) allow multiple riders heading in the same direction to travel together at a reduced cost. However, when friends or coworkers share a private Uber, splitting the payment often happens outside the app — through cash or third-party transfers. This creates friction, confusion, and sometimes conflict about who owes what.
A native payment-splitting feature would make cost-sharing seamless. Whether two friends are going to a concert or four colleagues are heading home, Uber could handle the split automatically, improving both convenience and trust.
Improve customer satisfaction by removing awkward post-ride payment steps.
Increase adoption of group/private rides by making them more transparent and fair.
Strengthen Uber’s reputation as a frictionless mobility solution.
Friends casually sharing an Uber after social events.
Students or coworkers splitting costs on a regular commute.
Riders who avoid group rides due to “payment awkwardness.”
How can Uber make it fast and intuitive to split fares among multiple passengers, without slowing down the ride-booking process or complicating payments?
Design the UI flow and experience that allows riders to:
Select “Split Fare” when booking or during a ride.
Invite co-riders via phone number, Uber handle, or shareable link.
Show pending/accepted split requests in-app.
Handle cases when someone doesn’t accept or fails to pay.
See a clear final receipt with each rider’s share.
Must work for both pre-arranged rides (friends together) and dynamic shared rides (UberPool-style).
Keep the split flow lightweight — it shouldn’t delay booking.
Handle edge cases (e.g., if one rider’s card fails, the main booker should not be overcharged unexpectedly).
Should work across different payment methods (cards, wallets, etc.).