K-pop fandom culture is unique — fans don’t just listen to music, they actively participate. A signature tradition is the fanchant: coordinated chants fans yell during performances (usually names of members or iconic phrases) to show support.
Currently, Spotify offers synced song lyrics but does not support fanchant lyrics. Fans rely on YouTube guides or fan sites, which disrupts the streaming experience.
Fans stream songs on Spotify while practicing fanchants for concerts, streaming parties, or just for fun. Adding a “Fanchant Mode” would make Spotify more culturally tuned to K-pop, improving both engagement and retention among one of the most loyal music fanbases.
Strengthen Spotify’s positioning in the K-pop market (a major driver of global streams).
Encourage longer listening sessions and higher engagement with K-pop tracks.
Differentiate Spotify from competitors (YouTube, Apple Music, Melon) by offering fan-centric features.
Global K-pop fans (teens to young adults) who want to learn and practice fanchants.
Fans preparing for concerts or online fan events.
Casual listeners curious about K-pop culture.
How can Spotify integrate fanchant lyrics alongside regular synced lyrics in a way that feels fun, clear, and optional, without cluttering the listening experience?
Design the UI flow + interaction for “K-pop Fanchant Mode”:
While playing a K-pop song, users can toggle “Lyrics” vs. “Lyrics + Fanchants.”
Fanchant lines appear visually distinct (e.g., different color, bold, highlighted).
Consider syncing timing + energy so fans can chant correctly.
Provide clear cultural context for new fans (e.g., a short intro: “This is the official fanchant guide”).
Allow fans to switch seamlessly back to normal lyrics mode.
Must remain consistent with Spotify’s clean, minimalist UI.
Feature should be optional — avoid forcing it on non-K-pop listeners.
Keep readability high: balance between song lyrics and fanchant overlays.
Fanchant data would likely come from official sources or verified fan clubs.