Tokopedia is one of Indonesia’s largest e-commerce platforms, mainly focused on new products. However, the demand for preloved goods (fashion, gadgets, furniture, collectibles) is growing rapidly.

• Currently, users must create a full seller account to list even 1–2 preloved items, which is tedious for casual sellers.

• Many people prefer to let go of their items but don’t want the hassle of managing chats, pricing, and logistics.

• Trust in preloved marketplaces is often low due to quality and authenticity concerns.

• Shopee, Carousell, and Instagram already tap into the preloved market.

• Indonesian users are cautious about scams and counterfeit goods in second-hand markets.

• A Tokopedia-mediated system could fill the trust gap, combining Tokopedia’s brand reputation with user demand.

• Open new revenue streams in the circular economy (resale of preloved goods).

• Reduce friction for users who only want to sell small quantities.

• Differentiate Tokopedia from competitors by offering verified preloved sales.

1. Casual sellers who want to sell a few preloved items without managing a shop.

2. Buyers looking for cheaper, trustworthy preloved alternatives.

3. Tokopedia itself, ensuring item quality and resale trust.

How can Tokopedia provide a seamless, low-barrier preloved selling experience while building buyer trust through verification and curation?

Design the UI flow + key screens for a preloved hub inside Tokopedia:

1. Preloved Hub Section – A dedicated tab where users can browse preloved items, with clear “Verified Preloved by Tokopedia” tags.

2. Casual Seller Flow – A simple form to sell items directly to Tokopedia, no need for a seller account. (Upload photos + short description. → Tokopedia does suitability/quality verification. → Tokopedia sets resale price. → Seller gets payout once accepted).

3. Verification Badge – Buyers see a badge confirming the item was inspected/verified by Tokopedia.

4. Purchase Flow – Buyers shop preloved items with the same seamless checkout as new products.

5. Transparency for Sellers – Simple status tracker: “Item received → Under review → Listed → Sold.”

• Must feel consistent with Tokopedia’s main ecosystem (not like a separate app).

• Flow must be super simple for casual sellers (max 2–3 steps).

• Ensure trust & safety: only allow categories Tokopedia can realistically verify (e.g., fashion, gadgets, home goods).

• Avoid making it feel like a pawn shop — position as smart resale.